The Ford Foundation

New York, New York

RAA worked with the Ford Foundation, in marking its 75th anniversary, on communications enhancements to its landmarked, iconic headquarters, on 43rd Street in Manhattan.

 

Large-scale photographs and interactive media stations highlight the Foundation’s history, celebrating grantees and their work. Two touch-screens provide access its archive of historic images, profiles of grant givers and grantees, and Nobel laureates funded by the Foundation. The installation is flexible, allowing images and media to be easily changed and updated.

 

The enhancements provide a rich visual backdrop to the building’s public spaces—main lobby, elevator lobbies, and waiting rooms—where visitors, grantees, and grant applicants meet and converse with their peers on the front lines of social change.

Year:
2011
Client:
Ford Foundation
Size:

3,114 square feet

Awards:
© 2014, Ralph Appelbaum Associates, Inc.